Apple / MakeMake / 2025
INTRODUCING APPLE AIRPODS PRO 3
AirPods Pro 3 with the world’s best in-ear Active Noise Cancellation, exceptional sound, better fit, Live Translation to communicate across languages, and a clinical-grade hearing aid feature.
Process
The brief centered on the Pulse — dynamic light rings that act as a storytelling character alongside the dancer and the music. Graphic, physical, and expressive all at once. I helped with R&D for stylized ring behavior in multiple shots.
The spot was AICP shortlisted for Motion Graphics & Design.
Credits:
design company:
lead designers:
VFX R&D:
MakeMake
Duncan Elms & Jesse Monsour
Danil Krivoruchko