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Mayo Clinic / Psyop  / 2020

MAYO
CLINIC

Starting with Diffusion MRI imagery from a brain scan, I helped director Shane Griffin and the Psyop CG crew to create an intensely complex and anatomically accurate model of the brain and its neural interactions for The Mayo Clinic thru TBWA/Chiat Day.

Process

Shane Griffin: “I wanted to separate this as far as possible from the typical medical visualization, and bring an element of emotion and hopefulness to it.

That said, it still needed to be anchored in science, so our first task was figuring out how to accurately represent the fiber tracts of a human brain, it’s incredible how specific they are, and how intricate the neural pathways grow.

We used data from diffusion tensor imaging scans, and imported that to a program called Trackviz, designed for representing DTI images in three dimensions."

I figured out a way to translate this data from Trackviz to Houdini. From there we had an anatomically accurate brain scan that was ready to animate and simulate.

We had several layers of information within the brain that needed to be created to tell the story, from the microscopic neuron level, right up through the axons, to the exterior brain shape scattered with synaptic terminals on top.

Light played a huge role as the catalyst for transformation here, pulsing through the brain like a wave of positive energy, relaxing and soothing the erratic signals in our worried brain. The light acts as the visual metaphor for answers, showing how they can be contagious as worrying thoughts.

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Credits:

Production Co
Director
Agency
Voice Over
Executive Producer
Senior Producer
Houdini Artist
CG Lead
Lead Nuke Compositor
Nuke Compositor
Editor
Storyboard Artist

Psyop
Shane Griffin
TBWA Chiat Day NY
Viola Davis
Andrew Linsk
Angela Foster
Danil Krivoruchko, Philipp Pavlov, Shane Griffin
Brendan Fitzgerald
Carl Mok
Manu Gaulot, Chris Gereg
Loren Christiansen
Trystan Pease

© MYSHLI 2021