Mercedes-Benz / Tendril / 2023
MERCEDES AG GLC
Mercedes came to Tendril via Merkley+Partners NYC, to craft a captivating film for the relaunch of their Mercedes GLC. The studio provided a seamlessly integrated live action and CGI solution, focusing on some of the GLC's new features and emphasizing organic growth and rebirth.
Process
In a nod to evolution and the big bang, the story begins with a pulsing spherical mashup of the GLC's primordial elements. As the energy contained in these elements explodes outwards, we watch the rebirth of the GLC as it grows organically, highlighting the key features and culminating in the incredible new Mercedes GLC.
Credits:
Client:
Head of Brand Marketing:
Department Manager:
Marketing Creative & Production Supervisor:
Marketing Production Specialist:
Agency:
CEO / Partner:
CCO / Partner:
EVP / Group Creative Director:
Group Creative Director:
Group Creative Director:
Creative Director:
Senior Art Director:
Senior Copywriter:
Director Broadcast Production:
Executive Producer:
Director of Business Affairs:
Chief Client Officer:
Group Account Director:
Account Director:
Account Executive:
Production Company:
Creative Director:
Director:
Executive Producer:
Producer:
Production Coordinator:
Tech Lead:
Animation Lead:
3D Design:
UI Design:
Storyboard:
Asset / Model Prep:
Animation:
Light / Render:
Comp:
Sound by:
Music Composition:
Creative Direction, Sound Design & Mix:
Live Action Production Company:
Live Action Producer:
Production Supervisor:
Assisant Production:
Director of Photography:
Camera Car Driver:
Camera Car Crane Op:
Gaffer:
Key Grip:
Editorial:
Editor:
Executive Producer:
Sr. Producer:
Assistant Editor:
Colour Studio:
Colourist:
Colour Assist:
Executive Producer:
Mercedes Benz USA
Monique Harrison
Grace Bowes
Matt Myles
Kendyl Bogdan
Merkley + Partners
Alex Gellert
Andy Hirsch
Chris Landi
Kirk Mosel
Drummond Berman
Greg Wells
Julia Endow
Erin Moore
Gary Grossman
Alex Kobak
Pam Carden
Cynthia Davis
Francesco Deluca
Julia Breckwoldt
Rebecca Wright
Tendril
Patrick Coffey
Shane Griffin
Ivelle Jargalyn
Jelena Sibalija
Cody McFarland
Tyrel Scott
Will Sharkey
Arnis Vitols, Bureau Klaus Alman, Benjamin Luthold, Christian Hecht, Danil Krivoruchko, Rafael Eifler
Rafael Cezar
Iain Car
Bureau Klaus Alman, Tyrel Scott, Flavio Dinis,
Arnis Vitols, Bureau Klaus Alman, Benjamin Luthold, Christian Hecht, Tyrel Scott, Marcelo Souza, Will Sharkey
Arnis Vitols, Brad Husband, Bureau Klaus Alman, Christian Hecht, Marcelo Souza, Tyrel Scott, Yeseong Kim
Astrid Cardenas, Brad Husband, Corey Larson
Cypher
Joris van Grunsven
John Black
New Friend Content
Trevor Allen
Marcella Taylor
Supervisor Quinn McLean
Paul Theodoroff
Jason Tubbs
John Betancourt
Kazmo Kida
David Levitch
Outsider Editorial
Chris Murphy
Kristina Anzlinger
Kayan Choi
Nathan Olszewicki
Studio Feather
Ana Escorse
Ebi Agbeyegbe
Chantelle Blagrove