Muz TV / Loop / 2018
A vibrant rebranding of the largest Russian music tv channel Muz TV.
The moment I saw a treatment by the Loop studio I knew it is going to be a technically challenging project. Cloth simulations, wire simulations, multi-layered boolean shapes with custom UVs, and beat-driven animation - we had it all, but the result is well worth it. This colorful and playful channel rebranding featuring some complex animation had a very distinct style and was well received by the channel audience. On this project, I was responsible for two full-procedural idents out of total five produced.
Alex MIkhaylov, Max Chelyadnikov
Alex MIkhaylov, Alex Firstov, Igor Duibanov
Artemy Perevertin, Daniil Rybkin, Danil Krivoruchko, Alex Firstov, Vitaliy Babich
© MYSHLI 2021