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Nike / Charlex  / 2015

NIKE AIR ZOOM
ELITE 8

Have you ever wondered what was inside the Air Zoom Elite 8 that made you so fast? Well, we've got the answer right here, in the form of an 8-cylinder, 500hp, rocket-powered airbag.

Design frames

We've started the project using a more stylized motion-designy approach but at some point, the client asked us to go for a photoreal CG and focus our exploration on engine-within-a-shoe idea. We ended up with a final concept of the shoe being tested in an ultra-hi-tech, almost air force grade facility somewhere in the year 2035 (or 2037, who knows?). All decisions regarding the design of the environment, engine/airbag, and other props were made with this setting in mind.

sf_01_02
sf_01_01
shoe_lines_02
shoe_lines_01
engine_03
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ui_02
air_v2

Final Frames
 
Have you ever wondered what was inside the Air Zoom Elite 8 that made you so fast? Well, we've got the answer right here, in the form of an 8-cylinder, 500hp, rocket-powered airbag.

nike_az_11
nike_az_10
nike_az_06
nike_az_05
nike_az_03
nike_az_17

Credits:

Director:
Creative Directors:
Executive Producer: 

Editor:
Storyboard Artist::
CG Supervisor:
CG Lead:
Lead Animator:
Lead Modeler:
Modelers:
Lead Rigger:
Lead FX Artist:

Ryan Dunn
Danil Krivoruchko, Matt Wilson
Corey Budro
 
John Zawisha, Mike Mendizibal
Armand Serrano
James Fisher
Entae Kim
Tony Tabtong
Hung Ma
Chin Lee
Steve Mann
Alexey Cheprakov

Lead Lighter:
Lighting TD's:
Pipeline TD:
2D Designer/Animator: 
Photographer: 

Sound Design:
Sound Designer:
Assistant Sound Designers:
Creative Director: 

Frank Grecco
Yun Cho, Will Atkin, Eric Schnell, Soo Hee Han
Paul Sultan
Dorian West
Noah Fowler

The Lodge
Jeff Hinton
James Panepinto, George Mazur
Colin Thibadeau

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