Nike / Charlex / 2015
Have you ever wondered what was inside the Air Zoom Elite 8 that made you so fast? Well, we've got the answer right here, in the form of an 8-cylinder, 500hp, rocket-powered airbag.
Design frames
We've started the project using a more stylized motion-designy approach but at some point, the client asked us to go for a photoreal CG and focus our exploration on engine-within-a-shoe idea. We ended up with a final concept of the shoe being tested in an ultra-hi-tech, almost air force grade facility somewhere in the year 2035 (or 2037, who knows?). All decisions regarding the design of the environment, engine/airbag, and other props were made with this setting in mind.
Credits:
Director:
Creative Directors:
Executive Producer:
Editor:
Storyboard Artist::
CG Supervisor:
CG Lead:
Lead Animator:
Lead Modeler:
Modelers:
Lead Rigger:
Lead FX Artist:
Ryan Dunn
Danil Krivoruchko, Matt Wilson
Corey Budro
John Zawisha, Mike Mendizibal
Armand Serrano
James Fisher
Entae Kim
Tony Tabtong
Hung Ma
Chin Lee
Steve Mann
Alexey Cheprakov
Lead Lighter:
Lighting TD's:
Pipeline TD:
2D Designer/Animator:
Photographer:
Sound Design:
Sound Designer:
Assistant Sound Designers:
Creative Director:
Frank Grecco
Yun Cho, Will Atkin, Eric Schnell, Soo Hee Han
Paul Sultan
Dorian West
Noah Fowler
The Lodge
Jeff Hinton
James Panepinto, George Mazur
Colin Thibadeau